The Italian Competition Authority clears a merger between media operators by imposing a divestiture remedy
By a decision made on 11 November 2015 the Italian Competition Authority (ICA) has closed a II-phase investigation into the proposed acquisition of Seat Pagine Gialle (Seat) by Libero Acquisition (Libero) in the Case C12001, LiberoAcquisition/Seat Pagine Gialle . The ICA took the view that the merger may have a negative impact on the competition in the market for directory assistance services. In this market the merging parties were the two major operators and collectively very high market shares, close a monopoly, as it was reflected by the relatively high result of the HHI test. Therefore, the ICA feared that the with the implementation of the merger the parties would have less incentives to compete on prices and quality. To resolve the competition concerns voiced by the ICA, the parties proposed to sell to an independent operator an undisclosed class of numbers used by them. The ICA approved this proposal as it believed that the divestiture was a remedy suitable to remove the c...