The opinion of the AG Wahl in Coty Germany: is the end of luxury brands on sale on on-line marketplaces?
The opinion of the AG Wahl in Coty Germany: is the end of luxury brands on sale on on-line marketplaces? On 26 th July 2017, the AG Wahl has handed down his long-awaited opinion on the Coty Germany-Parfumerie Akzente case (C-230/16), which may have a serious impact on e-commerce, especially with regard to the sale of branded luxury products through online platform. The facts of the case Coty Germany (CG) sells certain luxury cosmetic brands via a selective distribution network. Parfümerie Akzente (PA) is long-standing authorised retailer admitted to the selective distribution network of CG. PA sells the CG’s both at brick and mortar locations and over the internet. Internet sales are made partly through its own online store and partly via the platform ‘amazon.de’. In March 2012, CG revised the contracts governing its selective distribution network contracts. The new contractual provisions entitle the authorised retailer to offer and sell the products on the i...