The Italian Competition Authority opens an investigation into an alleged refusal to deal
Industria
Chimica Italiana (ICE) is the dominant player in the market for the production
and sale of cholic acid that is an input for the preparation of an active principle,
ursodeoxycholic acid or udca, used in the pharmaceutical industry. The udca is
marketed by an ICE subsidiary, Prodotti Chimici e Alimentari (PCA), and by RGR. RGR filed a complaint with the
Italian Competition Authority (ICA) reporting that ICE would have abused its
dominant position in many ways. The ICA then opened an Article 102 TFEU
investigation against PCA (Case A473 RGR v PCA).
ICE has
been supplying RGR with cholic acid since long. However, starting from 2009
when it bought PCA, ICR has progressively increased the prices applied on RGR
for the supplies of cholic acid. The ICE price increases had no justification,
and in any event they did not depend on a rise in the production costs incurred
by ICE. Moreover, RGR may not shift its requirements to other suppliers. There exist
only two other producers of cholic acid, NZP and Casco Argentina. The latter
did not reply to the RGR proposal to start negotiating a supply agreement,
while the former replied that it was not ready to sign a supply agreement with
RGR due to the risk of retaliation from ICE. According to the ICA, the above
conduct would amount to a constructive refusal to deal, with a dominant under, ICE,
non supplying anymore a long-standing customer with essential inputs for the
activity of the latter in downstream markets.
Furthermore,
ICE refused to sell to RGR a given quantity of unprocessed cholic acid in 2012.
RGR intended to buy from ICE unprocessed cholic acid and then process it by
itself with the view to reducing the growing cost in the procurement of this
item due to aggressive pricing policy of ICE.
Finally, via
its subsidiary PCA, ICE targeted the customers of RGR, proposing selected price
discounts for the purchase of ucda. Due to the increases in the price for cholic
acid, RGR was unable to meet the ICE competition by proposing competitive
offers to its customers. Is it an application of the as efficient competitor
test in the Commission Guidelines on the enforcement of Article 102 TFEU?
In sum,
what the ICA feared is that ICE tried driving RGR off the market by refusing to
deal with it and with aggressive discounts selectively targeted at the RGR customers.
Apparently ICE intend to complete a vertical integration plan. Being already dominant
in the upstream market for cholic acid, it intends to expand its economic power
into the downstream market for ucda. In this market it bought an udca
manufacturer, PCA, and it aims at reserving this market for itself and its
subsidiary by foreclosing competitors such as RGR. The foreclosing strategy of
ICE seems to be successful, as RGR reported a substantial shrink in the
quantity of produced and sold udca. That should provide evidence of the
capability of the ICE conducts to negatively affect competition.
In sum, the
ICE conducts may infringe competition. The ICA has already penalized
undertakings for refusing to deal with competitors when the refusal was part of
a strategy to monopolize the market.
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