The Luxembourg Competition Authority targets a resale price maintenance practice
On 26 July 2016 the Luxembourg Competition Authority,
Conseil de la Concurrence, (LCA) has closed an investigation into a resale
price maintenance agreement (RPM), opened in the case SCAB Giardino Spa (Giardino)[1], with
a no-infringement decision. By this decision the LCA clarified that an RPM agreement
is a competition restraint by object but it did not penalize the firms under
investigation because it failed to establish that the supplier and distributor
put in place such restrictive agreement. Finally, the LCA reminded that also
vertical agreements, such as RPM agreements, fell within the scope of
application of the Luxembourg leniency programme.
The
facts of the case
Peter Pin Sarl (PP) was a Luxembourg-based retailer of
furniture and home décor. One day in 2014, a shop assistant of PP refused to
grant a rebate to a customer interested in buying some pieces of furniture
produced by the Italian manufacturer, SCAB Giardino Spa (Giardino). Unfortunately
for PP, the prospective customer was a member of the LCA that, unsurprisingly, on
8th December 2016 opened an investigation against PP. The target of
the LCA investigation was to ascertain whether the PP conduct amounted to a
competition infringement for the purpose of Article 101 TFEU and Article 3 of
the Luxembourg Competition Act (LC Act) of 23rd October 2011. The
theory of competition harm considered by the LCA was that PP refused to grant
the requested rebate because it was banned from applying lower selling prices
by the RPM agreement the distributor had concluded with Giardino.
The directors and employees of PP interviewed by LCA
said that all furniture manufacturers quoted in their catalogues recommended
retail prices without giving a clear written indication that such prices were
minimum prices or prices imposed by producers. According to the PP’s director,
if PP did not apply the prices quoted by Giardino, PP would run the risk of
being no more supplied by Giardino. However, PP refused to make a written statement
to that effect. Giardino denied that it had ever entered into a written
agreement with PP and contended that the prices quoted to PP did have any
legally binding force. Giardino added that the quoted prices were only
recommended or indicative prices and that PP was free to apply lower prices. The
Giardino’s statement were not contradicted by the evidence collected by the
Italian Competition Authority at the Italian premises of the supplier.
The
decision of the Conseil de la Concurrence
First, in Giardino
the LCA endorsed the strict formal approach of the European Commission and qualified
RPM agreements as a competition restraint by object. Second, the LCA embraced
the methodology followed by the French Competition Authority (FCA) to establish
a RPM agreement[2].
When a direct proof of a vertical restraint cannot be found, the existence of a
RPM agreement can be inferred from a set of indirect evidence provided that are
serious, precise and concurring showing the following factors and circumstances:
·
Suppliers
and distributors have discussed resale prices;
·
A
pricing policy or a mechanism for monitoring compliance with pricing policies has
been put in place;
·
The
distributor has effectively applied the resale prices discussed with the
supplier.
In order to establish a RPM agreement, it is
sufficient to adduce a set indirect evidence to the evidentiary standard
developed by the FCA showing the subsistence of all the above factors and
circumstances has to be adduced. On the basis what reported above, the LCA took
the position that the direct proof of the RPM agreement between PP and Giardino
was not reached. Therefore, the LCA relied on the FCA three-limb methodology in
case of lack of direct proof of the restrictive agreement. The LCA started by
noting that in Giardino whether the
parties discussed the recommended prices was uncontroversial. Alike, the circumstance
that the prices were effectively applied by PP was not controversial. Yet, the
evidence of a pricing policy could not be adduced. For this reason, the LCA concluded
that no evidence of a competition infringement was given and it closed the investigation
with a non-infringement decision.
However, the LCA reminded distributors that RPM
agreements are competition restraints by object with the result that RPM clauses
are void. Distributors can then rely on a competition law defence to reject the
pressure suppliers may exert on them to comply with the RPM arrangements. In addition,
the LCA outlined that the leniency programme under the Luxembourg competition regime,
contrary to those adopted by the European Commission and by most of the
national competition authorities of the EU Member States, also applies to vertical
agreements, including RPM arrangements. This extensive application of the Luxembourg
national leniency programme might strengthen the enforcement of competition
rules with regard to vertical restrictive agreements that the LCA believed that
they are a business practice systematically put in place by undertakings to the
detriment of competition and consumers.
[1] Conseil de la Concurrence, Decision
no. 2016-AS-05 of 26 July 2016, SCAB Giardino Spa, available at http://www.concurrence.public.lu/fr/decisions/ententes/2016/decision-2016-as-05/Decision-2016-AS-05-version-non-confidentielle.pdf.
[2] Court of Appeal of Paris, judgment
of 26 November 2014, Beauté Prestige
International.
Comments
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